Professional History

Economic Development Manager

Door County economic Development Corporation

Sturgeon Bay, WI
October 2017-March 2019

• Management and execution of a year-long countywide Housing Analysis and Study – writing and management of Request For Proposal and consultant selection process, advising of consultant, editing of multiple drafts, presentations to community, planning of housing projects with various municipalities and developers.

• Writing, administration and compliance of state and private grants; writing of support letters for community and business grant applications; Execution of $50,000 Workforce Attraction marketing grant from WEDC;

• Development and execution of 2-day ‘Manufacturing Days’: coordination between 12 businesses and 4 schools and advising committee, marketing plan development and execution, supply purchasing, public tours;

• Confidentially offered business counseling, resources, for existing businesses and entrepreneurs; Maintained highly confidential information for organization, existing businesses and entrepreneurs;

• Development of business plan financials in coordination with entrepreneurs and regional consultants;

• Planned and managed Board and Committee meetings: writing and distribution of meeting minutes, using non-profit and public notice requirements of minutes and file management;

• Collaboration with elected government officials, neighboring organizations, businesses, public;

• Representation of organization at community events, meetings, for public relations needs;

• Treasurer of Door County Coastal Byways – helped sell and produce second edition Coloring Book.

• Coordinator of website information updates and management, marketing of the organization (Photoshop, Indesign);

• Administration, file maintenance and marketing of 3 revolving loan funds, COIN business start-up fund;

Marketing and Promotions Director

Sturgeon Bay Visitor Center

Sturgeon Bay, WI
January 2016-October 2017

• Planned, developed and co-managed a budget of $1.5 million, coordinated 12 annual festivals, events and programs, for 300,000 + attendees, vendors and volunteers;

  • CLICK HERE for an example e-newsletter marketing plan

  • CLICK HERE for an example radio ad schedule

• Evaluated festivals and events for financial viability and community engagement; implemented changes to increase net profit, vendors and attendance;

• Provide vacation planning advice, direction to tourists; supervision of 4 staff members and center as assigned by Executive Director;

• Helped design, maintain website: design won W3 award from the Academy of Interactive and Visual Arts;

• Recruitment and retention of more than 180 SBVC members; solicited, tracked sponsors and requests;

• Organized and kept stock of inventories of event supplies and promotional materials;

• Organization and management of committees, maintenance of documentation, execution of committee directives;

• Assist with administrative duties: data entry of vendors, mailings, budget and bill tracking;

• Develop, execute, analyze, adjust SBVC’s marketing plan: Media review and placement of ads; Creative development, work with graphic designers; Website maintenance (ExpressionEngine); Social media updates: Facebook, Instagram, YouTube, LinkedIn, Snapchat; Video and photography (Photoshop, Animoto, iMovie); Graphic design (Indesign, Illustrator); Advertising – print, radio, TV, mobile, e-newsletters (15-20 annually), Public Relations and press release writing; MS Office.

Association and marketing coordinator

Sister Bay Advancement Association

Sister Bay, WI
2010-2016

• Led SBAA and Village through complete re-branding: from demographic targeting to municipal adoption/integration, advertising plan development and implementation;

• Development and execution of the Village’s downtown redevelopment plan while serving on village committees, creating and executing a public relations campaign to ensure community support of the downtown redevelopment project, wrote grants, collected economic data; generated reports and surveys; liaison and moderator between public and private entities’ interests;

• Groundwork and outlines for the community prototyping program for the Sister Bay Marketplace development;

• Planned, executed 11 annual festivals and events for 300,000 + individuals, with a $500,000 operating budget;

• Wrote, received $25,000 WI Department of Tourismt grant for “Midwest Sunsplash” music/culture event

• Developed and maintained SBAA's brand through: Complete re-brand with demographic targeting, creative development, municipal adoption/integration of the logo and advertising plan development and implementation;

  • Advertising medium review and placement;

  • Website maintenance (WordPress);

  • Social media; E-newsletters (20-30 per year);

  • Video and photography (Photoshop, Animoto, iMovie)

• Downtown redevelopment project awarded ‘Excellence in Concrete Paving’ from WI Dept. of Transportation

• Prospector and networker for business, worker, SBAA member, and board member recruitment and retention;

• Management of: SBAA office, daily-monthly-annual financials; employees, center operations;

• Prospector for business, worker, SBAA member, board member recruitment and retention; Increased membership 50%.

Manager

Fish Creek Civic Association

Fish Creek, WI
2008-2009

Staff Reporter

Door County Advocate newspaper

Sturgeon Bay, WI
2003-2008

Education & Professional training

Volunteerism

• DCEDC Business Retention and Expansion Committee

• Founding and former steering committee member of the Door County young professional group “NexGen”

• Door County Habitat for Humanity Womens’ Build, Habitat PR/Marketing committee

• Festival and event assistance to community business associations

• Door County Master Gardener

• Door County Women in Business networking group

• Door County BuyLocal networking group